About Piabo Communications
Google, Stripe, Shopify, GitHub, and other world-leading tech companies work with Piabo to handle communications. As one of Europe's leading tech PR agencies, they transform complex tech narratives into stories that captivate global audiences. The innovative nature of their clients drives Piabo to stay at the forefront of technology, which led them to Agemo. With a workforce mainly composed of content writers, PR experts and marketers, Piabo regularly relies on external software experts to build custom solutions, which can come at a cost.
Software is not our expertise so we tend to outsource as much as possible whenever we need to develop a bespoke tool or automation. Ilia Sokolovskiy, Head of IT at Piabo
With increasingly more custom and complex software projects that require unique expertise in scraping and automation, Piabo found that their needs weren't met with the available developer talent on the market and existing no-code solutions.
The Challenge: Managing a Complex Knowledge Base Without a Technical Team
Piabo operates a highly active internal site knowledge hub with over 100 unique pages, constantly updated by more than 100 team members. This repository is rich in information but difficult to navigate and manage efficiently given the amount of unstructured data and "information debt".
The Status Quo
Manual processes like copy-pasting content, searching for outdated links, or gathering insights from distributed sources have been time-consuming for a team eager to adopt new solutions. The team explored SaaS solutions but they did not manage to find a tool that worked for their use case. Finally, their default option of hiring external developers was becoming challenging as the project required unique expertise, clear specifications and direction, which led the project to stall.
The Solution: Automatically Scrape and Index the Internal Site with CodeWords
Working with Agemo CodeWords, Piabo developed a custom scraping and indexing workflow that is fit for purpose and cost-efficient. Partnering with Piabo’s Head of IT and Data, our team identified critical pain points and quickly deployed custom solutions.
Custom Tools Built with CodeWords:
- Smart Scraper. Automatically scrapes and updates content from Google Sites weekly—eliminating manual content collection.
- Intelligent Index. Creates a structured, searchable knowledge map from fragmented internal content, including text and Google Slides links.
- Quick Query System. Enables team members to find exactly what they need in seconds, removing the need for constant document refreshes.
We were going to outsource this task to a team of developers that initially billed us for 40 hours of dev work just to get it developed, without hosting or maintenance. Ilia Sokolovskiy, Head of IT at Piabo
In addition to being customized to their needs, Piabo only pays for when they need to run the workflow, instead of paying for a monthly subscription they may not use. Lastly but most importantly, CodeWords handles the whole deployment and hosting process in a fully secure sandbox so that the Piabo small IT team does not have to worry about any security and scaling issues.
The Results: Faster, Smarter, More Focused Teams
Implementing CodeWords didn’t just replace manual tasks—it unlocked productivity across the organization:
- Cut research time from hours per week to a single query
- Eliminated the need for external developers, saving over 40 hours of development time
- Enabled real-time content updates with little to no manual effort
- Freed up team members to focus on strategic, high-value work
What’s Next for Piabo?
With the success of these initial tools, Piabo’s leadership is now exploring more business-critical but repetitive processes they can automate using CodeWords. Their journey demonstrates that when teams are given the right tools and the freedom to innovate, they solve their own problems—and enjoy the process.
We look forward to continue partnering with a cutting-edge company like Agemo. Ilia Sokolovskiy, Head of IT at Piabo
Want to see what your team could build in 15 minutes?
Book a live demo with the Agemo team and see how CodeWords can unlock your organization’s potential.
